Written by
Leonie Engel
Date published
September 13, 2022

In 2022 alone, there were 224bn tweets & 26bn instagram posts.

Curators are essential to our digital experience but are not properly rewarded.

@curate_dao is building a curation protocol to reward data scouts for contributions.

Let's dive deeper into the product 👇🏼🧵


1/ The democratization of software has enabled the generation of content and data on a scale never seen before.

As @gaby_goldberg says, "Software has eaten the world, it’s a commodity. The era of the engineer has ended; the era of the curator has begun" says, "Software has eaten the world, it’s a commodity. The era of the engineer has ended; the era of the curator has begun"

2/ Curators wade through the vastness of information, choose the best content & data, and present them in a pre-set context to the audience. Simply put, they are the librarians and taste makers of the internet.

3/ The core structure of so many products we’re using today is essentially a curated data set:

@Spotify is a curated set of songs.

@netflix is a curated set of movies.

@instagram is a curated set of 🥑 toasts (uhmm, moments) captured by your friends.

4/ The problem is the misalignment of incentives between creators and platforms:

While instagram relies on users uploading content, they don’t compensate creators for their contributions.

Centralized curatorial suggestions (#explorepage) often don’t meet the users’ interests.

5/ CurateDAO is the first community curated blockchain-based database for web3 applications, built on @avalancheavax (AVAX).

I like to think of the product as Pinterest supercharged with cryptoeconomic games.

6/ Founder @0xMikeyF works on the mission to use cryptoeconomic incentives to curate the world’s information. There are 3 key types of contributors each playing a siginificant role in how CurateDAO works:

1️⃣ Curators

2️⃣ Scouts

3️⃣ Viewers

7/ Curators mint a curation which is some kind of database similar to a Pinterest board. They also set pre-defined criteria for the database...aka by-laws. A curator can be an individual, a DAO, or even an AI such as GTP-3. All the curator’s decisions are logged on-chain.

8/ By recording curatorial decisions on-chain, users have access to an accurate representation of the honesty of the curator. This builds trust and potentially also enforces competition amongst curators for having the best content and community.

9/ Scouts source and submit content for the curation following its by-laws. To prevent spam, they need to stake a small amount of tokens which they get back if their proposal is accepted. If the curator rejects the scout’s element, the deposit goes into a reward pool.

10/ Viewers can discover content and simply benefit from curated databases and the resulting products such as boards, apps, blogs, or newsletters. To view content, they either pay explicitly (with tokens) or indirectly through viewing ads.

11/ As the curation increases in popularity, it generates tokens from ads, subscriptions, benefactors or affiliate links. These tokens flow into the reward pool and are split between the curator (20%), the scouts (60%), the users (10%), and the network (10%).

12/ Scouts can even vote against each other and bet on the future outcome of proposals enabled by novel prediction markets.The graphic from their white paper below describes various potential submission scenarios and the respective token flows.


13/ The relationship between data, voting, and tokens made @avalancheavax (AVAX) a good choice for the protocol’s underlying blockchain.It has the uptime, security, low transaction fees, and sub-second finality for CurateDAO to run smoothly and at low costs.

14/ The project will be incredibly useful in acquiring user-generated content through a familiar web2 application interface. All while being fast and low burden for the scouts.

15/ Since most curators don’t have the time or resources to review every piece of content, the community is incentivized to support with decision making in form of votes and staked bets.As the respective database monetizes, those who contributed to it are rewarded.

16/ In my opinion, there’s still a risk in using advertising as a way to monetize databases as that was the primary issue on web2 problems. Besides that, is the required deposit amount really high enough to prevent massive inflow of spam in the early stages of a curation?

17/ I also see room for more interaction between the creators of a creation, and the still rather passive viewer. For example, rewarding viewers for promoting and sharing collections with others.

18/ Why should we care?

➡️ The number of applications that can be built on top of decentrally curated databases is endless. From web3 versions of web2 curations like Yelp or ProductHunt to a fully decentralized app store or curation of trustful staking pools for DeFi users.

19/ Curators could even curate a list with memes about curation.


20/ Got the concept? Great!

21/ With a perpetually increasing amount of information, content curation has gained significant relevance. Projects like @LensProtocol or @yup_io are enabling similar solutions while still putting a strong focus on social interactions between individual viewers and curators.

22/ Other platforms like @______jpg______ allow for the curation of NFT exhibitions, sales, or auctions.

23/ What makes @curate_dao unique is the protocol based & generalistic approach.

It’s up to the curators how complex their databases will become. Wanna launch a blog about hot fits spotted at ETH events? Amazing! Wanna build an app leveraging user generated data? Go for it!

24/ Decentralized Apps will run on decentralized databases.CurateDAO’s protocol is incentivizing valuable contributions to these databases and allowing for more structured web3 data to be stored, queried and used to built great products.

25/ In summary, CurateDAO is building the curation economy supercharged with ownership mechanisms and cryptoeconomic rewards.

26/ I plan to dive deeper into the idea of decentralized and community driven curation over the upcoming weeks.

Who are your favorite curators? Which scouts would you trust the most?